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  June 21 , 2011 EdServ Forays into Mobile Space with its Learning services  
Launches HUMTHUM, a mobile Knowledge Media in Samsung Java AppStore
  • Access to LAMPSGLOW and 2tion in Smartphone with a website for each user
  • The Apps shall provide Area wise services covering over 20,000 pin codes Pan India
  • Targets 1Crore user base, Rs.200cr rev from Mobile Educational Apps business
In a first of its kind offering in the Indian market, Chennai based Education Services Company EdServ has announced that the company has forayed into the mobile application space with its wide range of Educational contents that includes tuition, Academics, Skill Development, and test prep services.

As a first step in this foray, EdServ has launched, a unique mobile based Knowledge apps that can be accessed anywhere anytime from the mobile smart phone. In the pilot phase of the roll out, over 50,000 students have already accessed HumThums mobile apps. The company is targeting a user base of 1Crore in the next 18-24 months.

The company is targeting revenues of Rs. 200cr over the next 3years from this foray.

EdServs educational content and tuition services that have been previously available on its learning portal will be available now across all Samsung smart phones in their Java Apps Stores in India. Further, HumThum application has a PDF converter that will change the Samsung smart phone to a mobile scanner or a photocopier. HumThum apps has a Talking Dictionary that will provide pronunciation and meaning of any English word. Humthum also helps users to design, host and update their own personal or business website from the mobile phone.

Commenting on the foray, S. Giridharan, Chairman and CEO, EdServ said, "With the rapid adoption of Smart Phones in India, especially among the student segment, we believe we have a clear first mover advantage with the launch of this first of its kind Educational Mobile Apps whereby we have moved our entire educational content to the mobile that will enable students instantly access our educational services even when they are on the move, anytime anywhere. Going forward, this mobile application will gain significance for students, specially, in times of examination preparation and clearing of subject matter doubts." ( facilitates instant area specific knowledge sharing through mobile, covering over 20,000 pin codes in India. Developed in-house at EdServ, ( provides Educational Support Services that includes doubt clearing, tutor search and assessments, Career Services and Local Area based Services across these 20,000 pin codes.

Sujai G Pillai, Head- Mobile Business, EdServ said, "We believe that that the creation of this huge network of over 20,000 web sites through will provide India the internet identity at most differentiated granular level possible (pin code level). The will also help humanity even in the remotest corner of India to have access to instant knowledge sharing like a local area specific development, exchange of pictures, audio, video content over mobile that would otherwise not be available to them. For the small entrepreneurs, we believe that it will be a very potent tool to promote their business and to make them more competitive in the market place."

(C) 2009 EdServ Softsystems Limited, Chennai, India.